If you offer WordPress consulting services to small businesses (or plan to) then you’re probably already offering a range of services to clients, including website development, branding and hosting. You might also be offering some a la carte extras like site maintenance, SEO, and social media marketing. This is a typical service model for agencies, […]
Author: Raelene Morey
Rae is a true word nerd. She majored in comp sci at uni, worked as a journalist for Australia’s biggest media companies, and then headed up the blog at the biggest premium plugin company for WordPress, WPMU DEV. Now? She runs Words By Birds, a specialist copywriting and content agency for WordPress businesses.
10 Best Practice Tips for Animated GIFs in Email
There was a time when animated GIFs were a novelty, little more than a fun and silly experiment in internet technology. Today, animated GIFs are commonplace. They’re still fun and silly, but they’ve become a widely accepted and effective means of communication. Using animated GIFs in your emails, for example, is a means to inject […]
Ultimate Guide: Create and Send Emails with the Best WordPress Newsletter Plugin
Today, we’re sharing everything we know about how to create and send newsletters from WordPress — over 8 years’ worth of experience and hard lessons learned, all in one ultimate guide. We’ve published a lot of content over the years about how to create great content for your email newsletter. But sometimes, it’s good to […]
5 Best Practice Tips for Email Links That Get Clicks (and Taps!)
Have you ever stopped to think about how you’re using links in emails? Because how you write and design your links can help attract attention and get you more clicks (and taps on mobile devices). It might seem obvious, but more people are going to click your links if you make them easy to see […]
20 Best Email Testing Tools
If you’re sending emails, it’s essential that you test them with email testing tools. No doubt you put a lot of time into writing copy and tweaking your email template. But sending emails without proper testing can leave you open to mistakes, like emails not displaying properly in some email clients, emails landing in spam […]
Am I a Spammer? 11 Signs You’re Sending Email Spam (and How to Be a Nice Sender)
Email is one of the most effective marketing verticals for brands big or small. It gives you direct access to the people who care most about your brand and what you stand for. But, sometimes things don’t feel quite right. Maybe your open rates are falling or you’re hitting the dreaded 1% unsubscribe rate (a […]