7 Reasons You’re Losing Subscribers + What To Do About It

Numbers fluctuate in any email list, but if you’re losing more subscribers than you gain each week, you’ve got a problem. This guide will take a look at 7 potential reasons you’re losing subscribers and provide actionable strategies for dealing with each one. Let’s dive right in! 1. You’re sending too many emails Subscribers want […]

The Ultimate Guide to List Building and Maintenance

Successful email marketing requires more than elegant templates and well-written copy. In fact, those things are wasted if nobody knows about your list. This makes it essential to put at least as much energy into building (and maintaining) your list as you do into creating content for it. In this guide, I will explore the […]

WordPress Autoresponders: Why You Need Them + How to Create Them (in 6 steps)

The greatest thing about running an online business is the ability to build client relationships and make money when you’re not at work. One of the most effective ways to do this is by creating a system of WordPress autoresponders. A WordPress autoresponder is an automated email sent out when someone performs a specific action […]

Ultimate Guide to Email Signup Forms: Pop-Ups, Slide-Ins, Fixed Bar Forms, and More

The best email design in the world won’t do you any good if you don’t have any subscribers. This makes it essential to create a variety of email signup forms. Pop-ups, slide-ins, and fixed bar forms should all be part of your lead generation strategy. In this guide, I will walk you through the basics […]

Email Marketing Best Practices for Black Friday and Cyber Monday

Black Friday, the day when corporations’ finances go “into the black” for the year, and the ecommerce sales that follow on Cyber Monday, are the two biggest shopping days of the year. People show up online and in person ready to spend. As a business owner, it’s only natural to want to cash in on […]

How to Ask for Customer Feedback by Email: A Beginner’s Guide

Customer reviews tell visitors that they can trust your brand. They can also help you understand what to emphasize in your marketing or even how to improve your products and services. This makes it essential to learn how to ask for customer feedback by email. In this guide, I’ll explore the ins and outs of […]