Your newsletter signup form is perhaps the most important part of your lead generation strategy, but is it truly serving you? In this guide, I’ll explore nine ways to make your newsletter signup form work harder and drive more conversions. We’ll discuss: Where to place your newsletter signup form Types of signup forms + how […]
Author: Dianna Gunn
How to use Email Marketing to Boost Your WooCommerce Subscriptions Business
Your subscribers are the lifeblood of your business, so you want to make sure they have the best experience possible. In this guide, I’ll show you how to use MailPoet to enhance your subscriptions business. This can be done with a new feature that allows you to create campaigns specifically targeted at people who have […]
Why You Need a Newsletter Marketing Strategy + How to Make One
Your email list is only as valuable as the number of engaged subscribers on it. This makes it essential to create an effective long-term newsletter marketing strategy. In this guide, I’ll explore: Why it’s important to market your newsletter How to create a newsletter marketing strategy: a step-by-step process How to refine your newsletter marketing […]
How to Send WooCommerce Abandoned Cart Emails in MailPoet + Best Practices
The average cart abandonment rate is just over 75% across all industries. That means you could be losing as many as seven out of every ten users who put items in their shopping cart. After all of the work it took to get them there in the first place, this is a massive loss. And […]
How to Create an Email Course That Increases Subscribers and Sales
An email course is a series of emails that teaches your audience about a specific topic or activity. These courses are most often used as signup bonuses, encouraging visitors to your site to sign up for your mailing list. In this guide, I’ll show you how to create an email course that encourages both subscribers […]
How to Create a Newsletter: A Beginner’s Guide
A newsletter is a great way to stay connected with your audience between promotions. This is particularly powerful for businesses that don’t have frequent promotions, such as service-based businesses. In this guide, I’ll explore: The benefits of a newsletter How to choose your goal How to create a newsletter schedule How to build an effective […]