Email Marketing Best Practices for Black Friday and Cyber Monday

Black Friday, the day when corporations’ finances go “into the black” for the year, and the ecommerce sales that follow on Cyber Monday, are the two biggest shopping days of the year. People show up online and in person ready to spend. As a business owner, it’s only natural to want to cash in on […]

How to Ask for Customer Feedback by Email: A Beginner’s Guide

Customer reviews tell visitors that they can trust your brand. They can also help you understand what to emphasize in your marketing or even how to improve your products and services. This makes it essential to learn how to ask for customer feedback by email. In this guide, I’ll explore the ins and outs of […]

Mobile Ecommerce Email Marketing: 10 Tips for Increasing Conversions

As a modern business owner, you know it’s essential to have an online presence and a strong email list. But have you ever considered what your email marketing campaigns look like on mobile devices? If the answer is no, you’re missing out on a huge opportunity. This guide will help you understand mobile ecommerce email […]

3 Simple Ways to Use Personalization in Emails to Improve Engagement

Learning how to use personalization in email marketing requires more than figuring out where to put customers’ names in emails.  In fact, using a customer’s name is the most basic form of personalization around. You can use personalization to offer specialized discounts, refer customers to products or services similar to what they’ve already purchased from […]

How to Clean Your Email List with Clearout

If you want to maintain good engagement rates on your email list, you need to clean your list regularly. This might sound like a tedious task, but it’s a fundamental part of maintaining a healthy email list and being a good email sender. Luckily, there are a number of tools out there that can help […]

6 Best Practices for Effective WooCommerce Follow Up Emails

The most successful businesses in the world are the ones that cultivate long-term relationships with their customers. If you run an e-commerce store on WordPress, WooCommerce follow up emails are one of the best ways to do this. WooCommerce follow up emails are automated messages sent to customers after they perform a certain action. Some […]