The Ultimate Guide to Newsletter Landing Pages

What are newsletter landing pages? A landing page is a web page where all of the content is created with the goal of getting visitors to take a specific action, such as making a specific purchase. In the case of newsletter landing pages, also sometimes referred to as squeeze pages, the goal is to get […]

How to Promote Your Sales With Email Marketing + MailPoet WooCommerce Segmentation

Planning a sale? Discounts are great, but when you’re competing against millions of other online stores, “build it and they will come” isn’t a winning strategy. Instead, you can ensure the success of your sale by learning how to use email marketing to promote it. In this guide, we’ll explore the best practices for marketing […]

9 Ways to Make Your Newsletter Signup Form Work Harder

Your newsletter signup form is perhaps the most important part of your lead generation strategy, but is it truly serving you? In this guide, I’ll explore nine ways to make your newsletter signup form work harder and drive more conversions. We’ll discuss: Where to place your newsletter signup form Types of signup forms + how […]

How to use Email Marketing to Boost Your WooCommerce Subscriptions Business

Your subscribers are the lifeblood of your business, so you want to make sure they have the best experience possible. In this guide, I’ll show you how to use MailPoet to enhance your subscriptions business. This can be done with a new feature that allows you to create campaigns specifically targeted at people who have […]

Why You Need a Newsletter Marketing Strategy + How to Make One

Your email list is only as valuable as the number of engaged subscribers on it. This makes it essential to create an effective long-term newsletter marketing strategy. In this guide, I’ll explore: Why it’s important to market your newsletter How to create a newsletter marketing strategy: a step-by-step process How to refine your newsletter marketing […]

How to Send WooCommerce Abandoned Cart Emails in MailPoet + Best Practices

The average cart abandonment rate is just over 75% across all industries. That means you could be losing as many as seven out of every ten users who put items in their shopping cart. After all of the work it took to get them there in the first place, this is a massive loss. And […]