Sending WordPress Emails: Everything You Need to Know

Are you struggling with how WordPress sends email? Maybe your site’s basic transactional emails for notifications aren’t sending, or maybe you want a way to make WordPress send email for marketing uses or newsletters? By default, WordPress sends emails using the wp_mail function, which is based on PHP mail. While this method kind of works […]

Update: 10 Best WordPress Email Plugins Compared in 2021 (Most Are Free)

Looking for the best WordPress email plugin to level up your business? The core WordPress software does a lot of things well, but email isn’t one of them. If you want to grow an email list, send emails to your subscribers, or even just make your WordPress site’s basic transactional emails more reliable, you’ll need […]

Email Open Rate Benchmarks: Data From 5 Sources and How to Improve Yours

Why did you click on this post about email open rate benchmarks? Is it because you want to know whether your 21.43% open rate is good or bad? Well, as we’ll explain in this post, the actual answer is a little bit more complicated than just comparing your open rate against the benchmark. Yes – […]

How to Add a Countdown Timer to Your Email Newsletter

Searching for a way to add a countdown timer to your email newsletter? Including a countdown timer in your emails adds a sense of urgency, which is a tried-and-true marketing tactic to move your subscribers/customers to action. Beyond being good for your marketing efforts, countdown timers can also just plain be helpful to your subscribers […]

How to Create Mobile-Friendly Email Signup Forms on WordPress

What if I told you that you could potentially be missing out on a chance to convert roughly half of your website’s visitors into email subscribers? That sounds hyperbolic, but if you don’t have mobile-friendly email signup forms, that very well could be the case…or, in the best case, you might just be creating a […]

Exit-Intent Pop-ups: Why and How to Use Them on WordPress

Trying to decide whether an exit-intent pop-up is right for your website and, if so, how you can get started? Like other types of opt-in pop-ups, exit-intent pop-ups can be a somewhat divisive topic. Some people love them for their conversion-boosting properties, while some other people find them a bit annoying. Where does the truth […]