How to Create Mobile-Friendly Email Signup Forms on WordPress

What if I told you that you could potentially be missing out on a chance to convert roughly half of your website’s visitors into email subscribers? That sounds hyperbolic, but if you don’t have mobile-friendly email signup forms, that very well could be the case…or, in the best case, you might just be creating a […]

Exit-Intent Pop-ups: Why and How to Use Them on WordPress

Trying to decide whether an exit-intent pop-up is right for your website and, if so, how you can get started? Like other types of opt-in pop-ups, exit-intent pop-ups can be a somewhat divisive topic. Some people love them for their conversion-boosting properties, while some other people find them a bit annoying. Where does the truth […]

What is an Email Drip Campaign? How to Create Your First One

If you want to get the most from your email marketing efforts, it’s important to go beyond one-off email blasts and create some type of automated sequence to build relationships with your subscribers and move them to action. How can you do that? With an email drip campaign. Drip campaigns let you “drip” out emails […]

6 of the Best WordPress Email Newsletter Plugins 2020

Searching for the best WordPress email newsletter plugins to send emails to your subscribers without leaving your WordPress dashboard? Unlike email subscription plugins that might only help you collect subscribers, a WordPress newsletter plugin lets you go one step further and actually send your subscribers emails from the comfy familiarity of your WordPress dashboard. This […]

6 Tips for Using Emojis in Subject Lines for Email Marketing (+ Data)

Considering using emojis in subject lines? Beyond being a fun way to add some flair to your emails, there’s also some data that suggests using emojis can help you boost your email open rates. Of course, if you want to make that happen, you need to make sure you’re using them right! To help, we’re […]

7 of the Best WordPress Email Subscription Plugins 2020

If you want to create or grow your email list, you’ll need the help of a WordPress email subscription plugin. Depending on what you need help with, you might just want a tool to help you create great-looking email subscribe forms that connect to your existing email marketing service. Or, you might want a more […]