How to Learn from Subscribers with an Unsubscribe Survey

No one likes to say goodbye, but it doesn’t mean that you can’t learn something from the experience. In this post, we’ll be looking at how an unsubscribe survey can help you obtain valuable unsubscribe data. It’s not me, it’s you While you don’t deserve an explanation as to why your users hit “unsubscribe”, it’s […]

What’s A Good Email Open Rate?

Let’s demystify what a good email open rate actually is. All too often people expect unrealistic open and click rates and are disappointed when they only achieve one-third of that. This post explains how our email delivery, open, and click rates are calculated, and what we mean by a “good” email open rate. How our […]

How to Make Animated GIF Screencast Videos

I wanted to share with you how I made the animated GIF screencast video from our last newsletter. It only requires a few tools and is so simple, even I can do it! First of all, I needed a video. To be more specific: a screencast, one that I could create a video from. There […]

Email vs Social Media

Sending newsletters is usually only one part of the marketing communications you might send out to customers. In this post we’ll share why you should spend more time thinking about your emails and less time with your social media channels. There’s no definitive study comparing social and email – it’s a pretty hard thing to […]