6 Mistakes to avoid in your newsletter
When you’re running around doing the jobs of several people, it’s very easy to let complacency creep in and that’s when mistakes begin to happen, or you might send out emails you’re 100% happy with. Use this guide to help you consider what’s important to you and your subscribers.
You’ve got typos
We’ve all done it. Sent an email out and made a grammatical error or a typo because we’ve not checked our emails properly. The easiest thing is to write out your email copy in a word processor like Word, Pages or even Google Drive and you’ll be able to check the words you’ve spelt wrong.
Also, if you can get someone to check the document, four eyes are better than two! If you can’t do that, walk away from it and work on something else for 20 minutes, then come back to it and read it again. You’ll notice any errors much more easily.
Your email doesn’t look like your website
Consistent branding really gives the customer a feel for your company, blog or website, so try and make it all match up with the same colours, fonts, logos etc. If you’re using fancy fonts on your site, you should choose the closest matching standard font. Restrict yourself to one or two fonts and colours. The nicest emails keep it simple.
With MailPoet, it’s easy to build beautiful looking emails with our drag and drop email designer. We also have themes available so you can get off to a great start. With Premium, you can get even more themes suitable for every type of mood and message.
It’s all me, me, me
When thinking about what to write in your next email, consider “How does the recipient benefit from this? Will they want to hear what I’m saying?”
Always remember that if you keep telling the customer what you want to say and not considering what they will get from the email, they’ll soon switch off and stop reading your emails or unsubscribe.
Picture your type of customer in your mind – create a character for him/her and imagine that you’re writing to just one person. You can’t please everyone all the time, but you can create something that is pleasing to read.
The email is too long
You’ve got lots of things to say and you just have to cram it all in to one newsletter. STOP! People are busy and a lot of people scan read their emails, so if you feel like you have a lot of news to share, why not break it down into a couple of emails?
Also, writing loads of waffley text just won’t cut it. Be precise and focus on what you want the customer to take away from your message. Do you want them to take action, or read more information on your website?
A useful way to break down your wording and make it easy to digest is to put it in bullet points. Keep the sentences short and useful.
Your links are broken
Your latest newsletter has just been dispatched and someone’s just emailed to let you know that that one of the links doesn’t work. That sinking feeling in your stomach is horrible, especially if you’ve sent the email to a lot of people. But it’s really easy to avoid, so make sure you send yourself a test and double check the links just before you send.
You’re sending to everyone all the time
As I’ve already mentioned, people like to receive emails they want to hear about, so it’s wise not to send to everyone each time you send an email, because the content isn’t relevant to them. You might want to focus on sending specific emails to new users, or getting rid of inactive subscribers.
With MailPoet Premium, you’ll be able to create lists of users from people who opened your emails, or clicked on certain links which is really useful as you’ll know who has expressed interest in content.