Make your newsletter signup form work harder

Make a better email signup form

Putting a basic newsletter signup form on your site just doesn’t cut it these days with potential subscribers. Here’s a few easy ways to improve your MailPoet form and increase your signup conversion.

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Never use a ‘do not reply’ email address

Never use do not reply

Do you use a fake or donotreply@example.com email address that you send your newsletters out from? If so, you could be doing your customers a disservice.

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Survey Results

Remember the survey we conducted in late 2014? Over 4,000 users like you answered our 15 questions.

This gives us a pretty good picture of who you are and what you want to see improve in our plugin.

Let’s take a look at some of your answers and what we, the team at MailPoet, make of them. We can all learn and move forward together. Teamwork! Read More…

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How should you prioritise your email content?

Email content hierachy

It may seem obvious but how you organise the layout of your email can make a huge difference to what impact it has on the reader… and your click rates.

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5 reasons to ditch your email service provider, and use MailPoet

ditch-your-esp

It’s the new year and now is a great time to organise, plan and prepare for a busy year ahead. Maybe you’re new to emailing your customers or perhaps you’re looking to make the change from your existing provider. With 100,000 WordPress sites actively using MailPoet, we’ll help explain why the time is right to switch.

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Lessons that we take into 2015

We’re already out of the holiday period, well-rested, and with the impression that our bellies are still full.

2014 was our third year of existence. It brought continued growth, some chaos, and a good deal of fun times.

It’s time to take an honest look back at 2014 and share everything we’ve learned.

Lessons of 2014

We’re not a product, but a team. Growing MailPoet, even as small as we are, is challenging. We went from 8 to 12 and changed a few colleagues along the way. We’ve made progress at improving hiring, onboarding, and creating a company culture. We’re still learning, but we’re definitely getting better at it.

team-cheers

Security is a feature. The security flaw in MailPoet that saw thousands of websites get hacked broke our hearts and proved to be our company’s single greatest challenge. We’ve improved how we communicate with our users, how we can better prevent security issues, and how we collaborate with third parties. We were humbled by the response and patience of our users. Interestingly, the security issue hasn’t hurt our revenues. Read More…

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What it takes to support a freemium plugin

We shared an infographic a year ago with statistics from our helpdesk.

Today, we do so again using stats from this past November:

Infographic of support at MailPoet Read More…

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What’s the best day to send emails?

MailPoet best days if the week to send

Well that’s a very loaded question but I’m glad you asked. It’s something that I get asked a lot! In this article we’ll discuss what really is the best day to send email for your company and how to test it. Read More…

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6 Mistakes to avoid in your newsletter

Mistakes to avoid in your email newsletter

When you’re running around doing the jobs of several people, it’s very easy to let complacency creep in and that’s when mistakes begin to happen, or you might send out emails you’re 100% happy with. Use this guide to help you consider what’s important to you and your subscribers.

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Driven by your data

Data bits overshadows bird

Plugin and theme authors are pretty much working blindly.

Since our plugin is distributed on the WordPress repository, it’s impossible for us to track any of our users. It’s against the rules.

These rules are respectable as they are meant to protect your privacy. As a user myself, I don’t want plugins to track my usage without me opting in.

Mobile developers are stunned that we have no data. I get asked:

How do you know which features are popular?

There are plenty of ways to get user data, rest assured. For example, we are currently running a broad user survey that thousands, we hope, will answer.

Since we need to work hard to get useful user information, this has made our company data centric. No decision is taken without evidence to corroborate it.

Let’s review together how you can share with us, and how we use your information. This can also be valuable to other plugin authors.
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