The perfect subject line

How to Write a Great Subject Line

I’ve got a question for you: what’s the single most important part of an email newsletter? The subject line, of course. Why? Because it’s the single biggest thing that affects your open rate. It’s useful to compare email newsletters with a real business, like a bakery. The subject line is like the entrance of a […]

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Mandrill logo

Mandrill and MailPoet: What You Need to Know

Last week, Mandrill announced that they are merging their transactional email sending service with MailChimp (Mandrill’s parent company). Starting on March 16, users will need create an account through MailChimp and pay the $20/month transactional email fee. Current users have until April 27 to merge their Mandrill account with their MailChimp account. After April 27, you […]

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MailPoet Email Package

Include Email in Your WordPress Consulting Package

Take a look around the Internet, and you’ll notice that WordPress consultants and developers typically offer the following staples: A custom, responsive theme SEO Security Hosting A friendly smile See anything missing? Email newsletters, perhaps? Often, an email newsletter is just an afterthought. Probably because newsletters rely on content, which are beyond the narrow technical […]

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