Top 5 time-saving tips for creating email newsletter content

Top time saving tips for building emails

When you’re running a small business with a small team or even just on your own, no doubt you’ll be spread thinly trying to do all the tasks you need to get done.

Email newsletters are usually just one of the ways in which you communicate with your customers, but can be quite time consuming to develop compared to writing a tweet or Facebook post.

Here’s my favourite tips for saving time creating emails which I’ve learnt the hard way throughout the years. Read More…

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Growing Your Lists Tips by Optin Monster

Imagine having a list that is twice the size you currently have. That’s often the goal I give to some of our users.

Syed Balkhi of OptinMonster recently shared his own tips and tricks in reaching those goals. He was the guest of a webinar hosted by iThemes.

I’m posting the full hour video here, with my own summary for those in a hurry, because it can benefit some of our own users.

The title of his presentation, How To Grow Your Email List To Six Digits and Beyond, is a little misleading.

You would need to have a website with a lot of useful content which draws thousands of visitors every week to reach over 100,000 subscribers. A bit like, which Syed also runs.

This said, most of our users can increase their own lists to 4 or 5 digits.

It’s all about the signup form, really. Let’s take a look.

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Software Freedom, a Few Thoughts

Last month was Software Freedom Day. Events have taken place around the globe. It’s a pretty low key affair compared to all the scheduled WordCamps. Nonetheless, it’s our time to reflect on free software. 

WordPress is perhaps the most tangible example in the last decade of free software for the masses.

Our favorite content management system (CMS) is the culmination of hundreds of libraries of code, that do everything between displaying a page in your browser, to storing your content in a database. All of it piggybacking on free software.

For a refresher, this is what free means, I quote from the source:

  • the freedom to use the software for any purpose,
  • the freedom to change the software to suit your needs,
  • the freedom to share the software with your friends and neighbors, and
  • the freedom to share the changes you make.

By free, we are talking about freedom, and not price.

Automattic, lone & free

Comparisons between the content management systems like Drupal, Joomla and WordPress, and their respective market shares, are antiquated.

The ongoing struggle is between proprietary systems, and Automattic, the company that largely funds the development of WordPress.

Simply compare the numbers between Wix, Weebly, Tumblr, and Automattic on CrunchBase to get a sense that WordPress isn’t the clear leader. Read More…


Writing your next great email subject line

Setting up a subject line in Mailpoet

Writing a really good subject line can often be tricky, especially when you’ve left it until the last minute to decide it before sending out your newsletter. There are a number of factors to consider, and I’ll be covering a couple of the key ones in this post. Ultimately, your goal for a great subject line is to increase your open rate.

There’s lots of different types of subject lines you can choose – that will depend on your brand and the content you are sending, but here’s a breakdown to explain. Read More…


Queen of All Trades, Master of Support

RocìoWe’re extremely happy to welcome Rocìo (@rociovaldi) as our third full time team member on support.

Our user base has been growing steadily, and so has support. We needed to beef up the team before reaching a breaking point.

We are also eager to improve our average response times to all our users.

In August, for example, we had an average response time of 19 hours for free users, and 11 hours for Premium.

These are just numbers, of course. Quality of customer service is just as important.

Rafael, our support lead, and I did extensive screenings in July to find the person that truly cares about helping others. It’s a rare breed. Read More…


Stop Subscribers Ignoring Your Emails – Part 2

Offer email to reactivate customers

In Part 1, we talked about why we should do regular housekeeping on our lists, and developing a strategy for reactivating our customers. Now we’re going to show you how to do this in MailPoet.

Creating your inactive list

First, create a new list to add to your subscribers to, and call it “Inactive subscribers”.

Go to the Subscriber tab in MailPoet and click Add List:

Add a subscriber list

Create your list and save it.

Read More…


Stop Subscribers Ignoring Your Emails – Part 1

Filter of subscribers who never opened or clicked

If you find that your open rate is declining over time, it’s time to action!

Of course, you should begin with first questioning why subscribers might not be enjoying your content and we’ll deal with that in future posts. And whilst you are looking at who is opening your emails, you should also pay attention to the people that have not read or clicked on your emails for a while, and make them decide whether they would still like to hear from you. This is known as reactivation. Read More…


Sucuri, the Hack, and the Lessons Learned

We believe in an open, safe web.

Open means a web without secrets, where communities rule, where nothing is kept hidden, where security vulnerabilities are discovered, fixed and discussed without any fear. Heck, we even believe “Hackers are the internet’s immune system“.

Safe means a web where good hackers discovering vulnerabilities can safely get in touch with companies, disclose exploits and get rewards and credits, after letting companies fix their mistakes in a reasonable amount of time.

Are we sure we are all aiming for this in the WordPress community? Read More…


Security Update, Part 2.

MailPoet users, we are really sorry.

The last week exploit was bad, and we should have never released a WordPress plugin with that in it.

We kept researching and running security tests on our plugin to see if we were missing something else.

A few hours ago Dominic Lüchinger, security engineer (, contacted us to disclose a possible attack leveraging the way PHP merges into the REQUEST array all GET, POST and cookies parameters. It’s directly related to the previous vulnerability, and we just released a new version 2.6.8 to address this particular threat.

It’s common thinking that WordPress is an insecure platform and all plugins are full of exploits. We need to change this right now! Read More…


Critical security update for MailPoet

Recently we were made aware of a security threat in the MailPoet plugin which could allow a potential hacker to upload PHP files onto your server and execute them, which is a very serious vulnerability.

We started working on a fix immediately and pushed it to the plugin repository as soon as possible. The fix is now available in MailPoet Newsletters version 2.6.7 2.6.8 and above.

If you haven’t updated yet to the latest version of the MailPoet plugin, please do so now. We recommend always running the latest version of core WordPress (currently 3.9.1) combined with the latest version of our plugin to keep your site as secure as possible.

To install the MailPoet update, go to your site’s Dashboard > Updates and you’ll see the MailPoet plugin update listed under the “Plugins” section. Alternatively you’ll find it in Plugins > Installed Plugins > Update Available, or the latest version is available in the repository.

We take your site’s security very seriously and we will continue to work hard to keep the MailPoet plugin secure, in addition to useful, for all our users.

Update: If you have a version of MailPoet older than 2.6.7 2.6.8 that you still want to use; whether that’s because you have a few customization of our plugin you want to keep or some other reason. We now have a standalone plugin which will protect your site from this security threat on all the previous versions of MailPoet. Download it here.

This being said, we highly encourage you to keep running the latest version of  our plugin on all of your sites to stay on the safe side.