Clean Slate

New MailPoet, version 3

We have completely stopped the development of MailPoet, as you’ve come to know it. There will be no more additional features, no more enhancements. Maybe a bug release. Alas, we’re closing a chapter…

Instead, we are completely focused on MailPoet version 3, a near complete rewrite. A new chapter, if you like. This is great news for us, and even greater for you!

For over a year, we’ve known that our pace of developments, and fair share of dreams, would outpace what the current version of our plugin allowed. Read More…


Writing links for emails that get clicks

Image of a cursor clicking a link

Following on from our previous post about using buttons for your calls to action, in this post we’ll show you how to write motivational wording for your links and buttons that will encourage people to click through.

Read More…

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We will send your emails

Illustration of sending service

MailPoet will start delivering your emails in 2015. I can’t understate how excited we are at the prospect of finally being your postman!

We welcome all of you to sign up to the beta of our service (below) which will be available in the coming weeks. Around 100 participants will be selected by our team, and will get unlimited free emails for one year.

Until now, our users are either sending with their own servers, or have smartly chosen a third party, like SendGrid, for example. Read More…


Using buttons in your emails

Button post intro

Having a clear call to action on your email can have a very positive effect on your click rate. It’s not just the words you use, it’s how it attracts your attention. By using buttons in our emails, we can pull out the links we really want people to click.

In this post we’ll show you how to design a button and add it your MailPoet emails.

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Top 5 time-saving tips for creating email newsletter content

Top time saving tips for building emails

When you’re running a small business with a small team or even just on your own, no doubt you’ll be spread thinly trying to do all the tasks you need to get done.

Email newsletters are usually just one of the ways in which you communicate with your customers, but can be quite time consuming to develop compared to writing a tweet or Facebook post.

Here’s my favourite tips for saving time creating emails which I’ve learnt the hard way throughout the years. Read More…

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Growing Your Lists Tips by Optin Monster

Imagine having a list that is twice the size you currently have. That’s often the goal I give to some of our users.

Syed Balkhi of OptinMonster recently shared his own tips and tricks in reaching those goals. He was the guest of a webinar hosted by iThemes.

I’m posting the full hour video here, with my own summary for those in a hurry, because it can benefit some of our own users.

The title of his presentation, How To Grow Your Email List To Six Digits and Beyond, is a little misleading.

You would need to have a website with a lot of useful content which draws thousands of visitors every week to reach over 100,000 subscribers. A bit like, which Syed also runs.

This said, most of our users can increase their own lists to 4 or 5 digits.

It’s all about the signup form, really. Let’s take a look.

Read More…


Software Freedom, a Few Thoughts

Last month was Software Freedom Day. Events have taken place around the globe. It’s a pretty low key affair compared to all the scheduled WordCamps. Nonetheless, it’s our time to reflect on free software. 

WordPress is perhaps the most tangible example in the last decade of free software for the masses.

Our favorite content management system (CMS) is the culmination of hundreds of libraries of code, that do everything between displaying a page in your browser, to storing your content in a database. All of it piggybacking on free software.

For a refresher, this is what free means, I quote from the source:

  • the freedom to use the software for any purpose,
  • the freedom to change the software to suit your needs,
  • the freedom to share the software with your friends and neighbors, and
  • the freedom to share the changes you make.

By free, we are talking about freedom, and not price.

Automattic, lone & free

Comparisons between the content management systems like Drupal, Joomla and WordPress, and their respective market shares, are antiquated.

The ongoing struggle is between proprietary systems, and Automattic, the company that largely funds the development of WordPress.

Simply compare the numbers between Wix, Weebly, Tumblr, and Automattic on CrunchBase to get a sense that WordPress isn’t the clear leader. Read More…


Writing your next great email subject line

Setting up a subject line in Mailpoet

Writing a really good subject line can often be tricky, especially when you’ve left it until the last minute to decide it before sending out your newsletter. There are a number of factors to consider, and I’ll be covering a couple of the key ones in this post. Ultimately, your goal for a great subject line is to increase your open rate.

There’s lots of different types of subject lines you can choose – that will depend on your brand and the content you are sending, but here’s a breakdown to explain. Read More…


Queen of All Trades, Master of Support

RocìoWe’re extremely happy to welcome Rocìo (@rociovaldi) as our third full time team member on support.

Our user base has been growing steadily, and so has support. We needed to beef up the team before reaching a breaking point.

We are also eager to improve our average response times to all our users.

In August, for example, we had an average response time of 19 hours for free users, and 11 hours for Premium.

These are just numbers, of course. Quality of customer service is just as important.

Rafael, our support lead, and I did extensive screenings in July to find the person that truly cares about helping others. It’s a rare breed. Read More…


Stop Subscribers Ignoring Your Emails – Part 2

Offer email to reactivate customers

In Part 1, we talked about why we should do regular housekeeping on our lists, and developing a strategy for reactivating our customers. Now we’re going to show you how to do this in MailPoet.

Creating your inactive list

First, create a new list to add to your subscribers to, and call it “Inactive subscribers”.

Go to the Subscriber tab in MailPoet and click Add List:

Add a subscriber list

Create your list and save it.

Read More…