Should You Buy Email Lists?

Bought email lists are a waste of your money and time

TL;DR: No!

Here’s why….

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The Importance of Writing Habits for Content Creators: Advice from John Steinbeck

Portrait of John Steinbeck

Even if you’re not a big reader, you’ve probably heard of the American writer John Steinbeck. Born in 1902, Steinbeck wrote some of the defining novels of the American Great Depression era, including The Grapes of Wrath, East of Eden, and Of Mice and Men. If you haven’t heard of him, I particularly recommend reading Of Mice and Men; it’s a classic!

In this post, we’ll see how Steinbeck managed to be so prolific (he wrote sixteen novels, six non-fiction books, and five collections of short stories!) His lessons are immensely useful to all writers and content creators, not just novelists, as he took a very business-like approach to writing.

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CAPTCHA: Three Reasons You Don’t Need It On Email Signup

CAPTCHA on email signup form illustration

We get a lot of people asking why we don’t offer CAPTCHA capabilities on our signup forms. The simple answer is that you don’t need one, and here’s why…

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A Look Back at 2015

It’s a great time to reflect on the last 12 months as we’ve been ushered into a new year.

Our plugin has passed the 300,000 active websites threshold in late 2015. A heartwarming milestone and a testament that MailPoet provides a solution people are looking for. We’ve been the most popular newsletter plugin for 3 consecutive years. It’s hard to ask for more, isn’t it?

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Last Minute Marketing Tips for Cyber Monday


Cyber Monday is rapidly approaching. Are you prepared? (We hope so!) Check out these last minute tips for sending an email newsletter on the biggest eCommerce day of the year.

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MailPoet 3: The Future

Some time has passed since our last post about MailPoet 3. We hit a few bumps down the road and reorganized the team a little bit. I’m Marco, currently leading the dev team here at MailPoet, and I’d like to shed some lights on the building process, what we’re working on, what we’re aiming for.

The first beta of MailPoet 3 is coming soon.

It took some more time than expected, as usual. We, as an industry, still haven’t figured out a way to estimate development tasks, but that’s another story.

While the current version of MailPoet works good, MailPoet 3 for us is the future, the new foundation. It has to be:


Although MailPoet is not one of the heaviest plugins around, it’s surely feature-packed. We’re trying to blend all current and new features together while staying as lightweight as possible. We know very well many WordPress websites run on low-memory servers. It’s one of the reasons why we’ll require PHP 5.3.


We’re working hard on improving the stability of the plugin during the delicate phases of install, upgrade, and downgrade. We’re aiming for a project that is always in a recoverable state. A trash feature and a solid database layer will make this happen.


The single blocking sending queue is being replaced with a new multi-threaded queue that is able to send multiple newsletters at the same time, enabling performances that can scale with the power of the server. In order to overcome the limitations of the WordPress routing layer the new plugin will be mainly a single page application, powered by React and Webpack.


It’s not a secret, we have more and more services running around the plugin. As many of you know, we run a distributed Ruby/Haskell-powered cron system that keeps MailPoet installs alive without the need to rely on the WordPress cron. We also have our own sending service in beta. Yes, the new MailPoet will be able to send newsletters without a local SMTP or third-party service. We’ll hit 3 millions messages delivered since we started the beta a while back, serving 200 beta testers.


Our main concern, and the first reason why we are building a new MailPoet, is the technical debt we acquired over the last years. We became too slow in adding features and fixing bugs. We need a new code base that enables a fast release cycle. The new MailPoet can be continuously tested. It has PHP and JS unit tests and a full acceptance tests suite that takes UX bugs under control.

As you can see, it’s not one of the easiest projects to build. But we accepted the challenge a while back. It’s now time to take MailPoet to the next level.

I’ll leave you with a nice screenshot of our sending service metrics system and a promise: from now on we’ll be more open about our development process.

MailPoet Sending Service


How to Create An “Offline” Customer Signup Form for iPad

iPad signup form for MailPoet

If you have a shop or you’re attending a trade show, then you’ll probably want to consider how you can subscribe people to your newsletter “offline”, without sending them to your website (you’ll still need an internet connection). Traditionally you’d use a notepad and pen, but this is incredibly time-consuming, as someone will have to manually type in the details (plus, bad handwriting and input errors can cause additional problems.)

In this tutorial, I’ll show you a much more effective way of getting people to sign up, using the MailPoet iFrame form.

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4 Tips to Prepare Your Emails for Any Holiday Calendar Event


Photo by Jan Tik

It’s a popular time of the year for themed holidays so it’s a good idea to prepare early for them. Here’s some top tips to get yourself seasonally ready, whatever time of year it is.
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FC Skanderborg – Email Clinic #4

In this Email Clinic, we’ll give a fresh but impactful update to a Danish Football Club’s newsletter.

FC Scanderborg logo

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How to Learn from Subscribers with Unsubscribe Pages

Add an unsubscribe survey to MailPoet

No one likes to say goodbye, but it doesn’t mean that you can’t learn something from the experience.

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