What’s the best day to send emails?

MailPoet best days if the week to send

Well that’s a very loaded question but I’m glad you asked. It’s something that I get asked a lot! In this article we’ll discuss what really is the best day to send email for your company and how to test it. Read More…

Leave a comment

6 Mistakes to avoid in your newsletter

Mistakes to avoid in your email newsletter

When you’re running around doing the jobs of several people, it’s very easy to let complacency creep in and that’s when mistakes begin to happen, or you might send out emails you’re 100% happy with. Use this guide to help you consider what’s important to you and your subscribers.

Read More…


Driven by your data

Data bits overshadows bird

Plugin and theme authors are pretty much working blindly.

Since our plugin is distributed on the WordPress repository, it’s impossible for us to track any of our users. It’s against the rules.

These rules are respectable as they are meant to protect your privacy. As a user myself, I don’t want plugins to track my usage without me opting in.

Mobile developers are stunned that we have no data. I get asked:

How do you know which features are popular?

There are plenty of ways to get user data, rest assured. For example, we are currently running a broad user survey that thousands, we hope, will answer.

Since we need to work hard to get useful user information, this has made our company data centric. No decision is taken without evidence to corroborate it.

Let’s review together how you can share with us, and how we use your information. This can also be valuable to other plugin authors.
Read More…

Leave a comment

Paid newsletter subscriptions with WooCommerce

This case study examines how one of our users sells premium content thanks to WooCommerce and a plugin called Groups. MailPoet is used to convert free subscribers to paying customers. This set up is nearly free.

Photo of ThomasMy name is Thomas Clausen. I work as a senior project manager in one of Denmark’s biggest bank.

In my spare time I do all kinds of things related to WordPress. I also run a small webshop at designgrotten.dk

In this article, I will cover how I made a site for my brother in law and his colleague to help their website aktieraadet.dk sell stock analysis, all sent via email. Read More…


Clean Slate

New MailPoet, version 3

We have completely stopped the development of MailPoet, as you’ve come to know it. There will be no more additional features, no more enhancements. Maybe a bug release. Alas, we’re closing a chapter…

Instead, we are completely focused on MailPoet version 3, a near complete rewrite. A new chapter, if you like. This is great news for us, and even greater for you!

For over a year, we’ve known that our pace of developments, and fair share of dreams, would outpace what the current version of our plugin allowed. Read More…


Writing links for emails that get clicks

Image of a cursor clicking a link

Following on from our previous post about using buttons for your calls to action, in this post we’ll show you how to write motivational wording for your links and buttons that will encourage people to click through.

Read More…

1 Comment

We will send your emails

Illustration of sending service

MailPoet will start delivering your emails in 2015. I can’t understate how excited we are at the prospect of finally being your postman!

We welcome all of you to sign up to the beta of our service (below) which will be available in the coming weeks. Around 100 participants will be selected by our team, and will get unlimited free emails for one year.

Until now, our users are either sending with their own servers, or have smartly chosen a third party, like SendGrid, for example. Read More…


Using buttons in your emails

Button post intro

Having a clear call to action on your email can have a very positive effect on your click rate. It’s not just the words you use, it’s how it attracts your attention. By using buttons in our emails, we can pull out the links we really want people to click.

In this post we’ll show you how to design a button and add it your MailPoet emails.

Read More…


Top 5 time-saving tips for creating email newsletter content

Top time saving tips for building emails

When you’re running a small business with a small team or even just on your own, no doubt you’ll be spread thinly trying to do all the tasks you need to get done.

Email newsletters are usually just one of the ways in which you communicate with your customers, but can be quite time consuming to develop compared to writing a tweet or Facebook post.

Here’s my favourite tips for saving time creating emails which I’ve learnt the hard way throughout the years. Read More…

Leave a comment

Growing Your Lists Tips by Optin Monster

Imagine having a list that is twice the size you currently have. That’s often the goal I give to some of our users.

Syed Balkhi of OptinMonster recently shared his own tips and tricks in reaching those goals. He was the guest of a webinar hosted by iThemes.

I’m posting the full hour video here, with my own summary for those in a hurry, because it can benefit some of our own users.

The title of his presentation, How To Grow Your Email List To Six Digits and Beyond, is a little misleading.

You would need to have a website with a lot of useful content which draws thousands of visitors every week to reach over 100,000 subscribers. A bit like wpbeginner.com, which Syed also runs.

This said, most of our users can increase their own lists to 4 or 5 digits.

It’s all about the signup form, really. Let’s take a look.

Read More…